Obstacles facing agricultural employees in implementing digital leadership skills in the Nineveh Agriculture Directorate

Abstract

ABSTRACT. In the context of deepening the role of digital leadership within organizations, it is not limited to employing modern technologies alone, but extends to fostering a culture of innovation, experimentation, and continuous learning within the workplace, in addition to encouraging virtual communication and collaboration across social networks and various digital platforms however, the study aimed to identifying the obstacle facing agricultural employees while applying digital leadership skills in agricultural extension work, The research population in this study consisted of the total number of employees in the Mosul Agriculture Directorate and its affiliated agricultural departments, which totaled (310), Then the sample was extracted using Stephen's Law, and thus the research sample was (180) representing (60%) of the general community, A questionnaire was designed to measure the level of application of digital leadership skills by agricultural workers in agricultural extension work in the Nineveh Agriculture Directorate, and the obstacle facing agricultural employees while applying digital leadership skills in agricultural extension work, The results indicate a gap between the possession of digital knowledge and its actual application in field work, especially with regard to benefiting from the outputs of modern technologies in developing agricultural extension performance.the study recommended that the Directorate of Agriculture should take advantage of the widespread use of social media among agricultural employees to develop effective communication channels with farmers and regulate its use to serve the extension process.